Budweiser #OneTeam: Anheuser-Busch and the American Red Cross
When the pandemic began, Anheuser-Busch knew its unique and longstanding relationships with the American Red Cross and sports partners could be leveraged to meet a critical need that no one was talking about: blood supply.
A-B transformed vacant stadiums, arenas, and brewery tour centers into fully functional blood donation centers and within days, developed a framework to identify new blood drive locations and implement new regulations to keep donors and staff safe.
In addition to providing necessary venues and resources, A-B also played a decisive role in building awareness around this critical demand, donating TV airtime to the American Red Cross for public service announcements and developing a unique piece of content, titled One Team, to serve as a tribute honoring the everyday people of America who were rising above the call of duty to help in the wake of the health crisis.
