Rinse, Recycle, Repeat: Garnier, DoSomething.org and Terracycle
DoSomething.org and Garnier joined forces to remind people to recycle plastics in the bathroom by creating vibrant recycling bins and placing them in restrooms. Because nearly half of Americans don’t recycle their plastic beauty and personal care products, this lack of bathroom recycling is a major reason why beauty & personal care products account for a significant amount of landfill waste.
The partners ran a two-month national campaign and one-month college-campus competition to engage and educate young people about recycling and upcycling bathroom empties as part of Garnier’s overall Earth Month efforts.
Here’s how the program worked:
1. Young people see Rinse Recycle Repeat promotion online, on social channels, scholarship sites, or read about it in an article (millions of impressions were secured through donated and earned media SMS + email).
2. Participants go online or text a keyword into a short code.
3. DoSomething.org provides participants information on why this campaign is important and tips for how to successfully complete the campaign.
4. Participants decorate a bathroom recycling bin and include partner-branded bin signs, then fill the bins with empties.
5. Once they reach 10 pounds of empties, participants use the one click shipping label to send empties to TerraCycle at no personal cost. Participants can use this link beyond campaign participation to continue recycling with Garnier.
As a result, the campaign successfully raised awareness of recycling and upcycling bathroom empties, helped Garner gain more exposure and sales of their products through sampling and successfully created behavior change within young people to continue to recycle empties even after the campaign was done.
Over 38,000 young people recycled their empties in bathrooms and the effort collected over 20,000 empties in a singe month.