Jumpstart Read for the Record, Pearson and Jumpstart
Jumpstart, an early education organization, and Pearson, an international media company, used the concept of trying to set a world record to build awareness of the school readiness program. The goal: set a Guinness World Record for adults and children reading the same book (“The Little Engine That Could”) together in a single day. All sales of a custom edition published by Pearson’s Penguin Group were donated to Jumpstart raising more than $1 million. In addition to garnering considerable media coverage, the program engaged more than 150,000 people from grown-ups like New York City Mayor Michael Bloomberg to children in libraries and classrooms from coast to coast.
