Just five years after Comic Relief USA launched Red Nose Day in the US, the campaign to end child poverty has now raised over $190 million, positively impacted over 16 million children in America and around the world, and established steadfast partnerships with some of the US’s leading companies. Fast Company called it “a cross-platform, donation-minting, pop-cultural holiday”, today 67% of Americans know Red Nose Day, and in 2019 an estimated 40 million Americans supported the campaign.
In a market with more than 1.5 million non-profits just how did Red Nose Day go from newcomer to household name – impacting millions and supported by millions more? Hear from leaders from Comic Relief USA and key Red Nose Day partner Walgreens as they share information and insights about the journey of Red Nose Day’s first five years and lessons learned along the way.
You will learn:
- Best practices for working with corporate partners to build deep partnerships that deliver mutual benefit
- Insights for delivering successful, purpose-led retail activations
- Tips on establishing and growing a new brand in a crowded marketplace
- How to harness research and audience insights to build your brand and grow your supporter base
- Tips for innovative ways to engage with new audiences and expand supporters