Recorded Webinar
Create Your Blueprint For A Best In Class Cause Campaign: Benchmark Data And Best Practices From Over 50 Nonprofit Leaders
What factors make for an outstanding cause marketing campaign? Earlier this year, For Momentum surveyed over 50 nonprofit partnership experts at top organizations across the U.S. on the foundational elements needed to develop outstanding cause marketing campaigns.
Download Slide DeckModerator:
Panelists:
Chad Royal-Pascoe
National Vice President, Corporate & Cause Partnerships, Boys & Girls Clubs of America
Chad leads the Corporate Partnerships and Account Relationship teams as well as Cause Marketing at Boys & Girls Clubs of America (BGCA). In his role, he was instrumental in launching the Great Futures Campaign, one of the most ambitious expansions in the organization’s history, securing transformational partnerships and launching a new cause marketing platform. BGCA is now embarking on a $2B campaign, doubling revenue and impact.
Allison Green
Director of Cause Marketing and Workplace Giving, Habitat for Humanity International
Allison is the Director of Cause Marketing and Workplace Giving at Habitat for Humanity, serving as the subject matter expert to advance global cause marketing campaigns and partnerships. Her focus is to lead the development and roll-out of Habitat’s multi-channel, integrated national Cause Marketing platform, broadening the base of support for the Habitat mission.
Heather Paul
Public Affairs Specialist, State Farm
Heather joined State Farm in 2001 and has been in the Public Affairs department for her entire State Farm career. In her current position Heather leads PR campaigns for focused on corporate responsibility, community engagement, and dog bite prevention. She also coordinates the State Farm Arson Dog Program, a program that trains accelerant detection canines and handlers throughout the U.S. and Canada.
Julie Luker
Head of Brand Engagement, Old Navy
Julie leads Brand Engagement for Old Navy, overseeing the marketing functions that generate buzz and build brand love for the values-driven retailer, including public relations, social media, influencer engagement and corporate social responsibility.