Navigating the waters of racial justice and advocacy (both internally and externally) is far more difficult than most of us care to acknowledge, and the price of getting it wrong can be extreme, as many are now discovering.
This webinar, moderated by RALLY’s Latia Curry, can help you navigate the complexities of your racial justice work, whether you’re a nonprofit or corporate social impact professional.
First, you’ll get a useful framework to help guide your organization through potentially fraught cultural and social terrain. This “Brand Advocacy Map” will help you assess how credibly and authentically your organization engages with a particular topic as well as how deep your organization goes on a particular issue.
You’ll learn where your efforts fall on a spectrum from “willfully ignorant” to “issue fluent” and determine whether you’re “scratching the surface” or “making structural investments”.
Next, you’ll hear from a panel who share their organization’s unique journey and evolving approaches to racial justice work from both the non- and for-profit sectors, including:
- Nathan Baynard, Senior Director of Global Brand Marketing – Barbie & Dolls Category at Mattel
- Tawana Thomas Johnson, Vice President of Diversity & Inclusion for the American Cancer Society
- Lysa Ratliff, Acting CEO, KABOOM!
Finally, you’ll discover whether your organization’s efforts around racial justice land you in “Brand Purgatory” or enable you to truly “Live Your Values” (and how to be better no matter the answer)!
You Will Learn:
- How to ensure your house is in order before going big on public actions and why your internal culture and diversity needs to match your external posture
- What to do if your house isn’t in order including how to humbly acknowledge where there have been missteps and be transparent about your plan for change
- How to be issue fluent and formulate public statements about sensitive topics like racial justice in a way that demonstrates your understanding of the nuances of the topic
- Why investing in structural change and acknowledging your role in perpetuating power structures is critical and why you must actively work to dismantle them
- Why simply throwing money at an issue isn’t the answer