Webinar Library

Creating Cross-Sector “Special Day” Campaigns That Move The Needle


Creating Cross-Sector “Special Day” Campaigns That Move The Needle

Virtually every day, week and month of the year is claimed as the special period in which a particular cause should be the focus of attention, but many of these campaigns fail to gain traction.

How can companies and nonprofits create more effective signature campaigns that move targeted audiences? Moderated by EFG’s Alli Murphy, CARE USA’s Chief Marketing Officer Monica Rowe, and Procter & Gamble’s VP of Equality, Inclusion and Community Impact Allison Tummon Kamphuis, tackle this important question to provide you with success strategies.

Leveraging their experience developing the successful #WomenKnowHow campaign for International Women’s Day, Monica and Allison provide behind-the-scenes insights into the way they and other CARE corporate partners worked together to co-create highly successful programs.

You will learn:

  • How to create cross-sector partnerships that result in outcomes greater than the sum of their parts
  • Strategies for identifying and utilizing the unique strengths of varied partners to generate programming that reaches critical audiences
  • What true partnerships look like to achieve shared communication goals in corporate-cause partnerships
  • How companies can tell more effective, ethically sourced stories about the “S” in their ESG programs


Monica Rowe

Monica Rowe

Chief Marketing Officer, CARE USA

Monica Rowe’s successful marketing and communications career has been fueled by her ability to lead and motivate teams with vision, cultivate innovation, and drive organizational strategies that engage diverse audiences, and enhance society.

As CARE’s Chief Marketing Officer, Monica has oversight of media relations, creative, content strategy, events, social media, digital, internal communications, and entertainment relations, with an overall focus on propelling CARE’s reputation as a trusted global INGO.

Prior to CARE, Monica was Chief Marketing Officer for the One Love Foundation, a non-profit organization dedicated to educating young people about the importance of relationship health to prevent domestic violence. A majority of her career was spent leading some of the world’s top global consumer brands, where she was credited for building the first functional communication departments for six international companies including Sephora, Bath & Body Works, and Eileen Fisher. Her proven track record as an expert brand and message developer with tremendous vision around content and voice has led to numerous marketing campaign awards and internal accolades.

Allison Tummon

Allison Tummon Kamphuis

VP of Equality, Inclusion and Community Impact, Procter & Gamble
Alli Murphy

Alli Murphy

Managing Director, Engage for Good

Alli is the Managing Director of Engage for Good where she leads a talented team that helps corporate social impact leaders advance their campaigns, careers and organizations through professional development and networking opportunities.