Think convincing your boss to send you to EFG2024 is as hard as getting a cat to take a bath?
We’ve got a persuasive toolkit for you.
Your boss won’t just say yes—they might want to come along!
The “What’s in it for us?” pitch
First, let’s tackle the most important thing: ROI.
Attending EFG2024 isn’t just about soaking up the wisdom of industry leaders from giants like Google and global superheroes like CARE. It’s about bringing back a treasure trove of strategies, frameworks and actionable insights that can be immediately deployed in your organization’s quest for greater impact.
Imagine coming back from Minneapolis with more than just great memories. You’ll have a complete blueprint for success, covering everything from building a benefits matrix to creating strategies that weave reporting with engaging stories. That way, you can showcase the real business perks of CSR in a way that sticks.
Why EFG2024? Because it’s where true collaboration happens
EFG2024 isn’t your run-of-the-mill conference. It’s the only place where corporations and nonprofits not only meet but have a meeting of the minds to forge paths previously untraveled.
In an era where making money and doing good are becoming the norm, Engage for Good stands as a beacon of practical innovation and heartfelt connections.
Forget the flashy but empty presentations.
Here, you get direct insights from the movers and shakers making a meaningful difference in the social impact space.
Addressing the elephant in the room: DEI and ESG backlash
We’re living in times of seismic shifts, where even the most noble initiatives face scrutiny and backlash.
EFG2024 is acutely aware of these challenges, and we’re curating content that not only addresses them head-on but also equips you with the armor to defend and champion your cause.
Among this year’s keynote speakers, we’re thrilled to have Loretta Ross, whose insights on transforming conflict and fostering understanding are groundbreaking.
In her TED Talk, Ross shared her transformative journey working with people leaving hate groups, a process that reshaped her approach from one of opposition to understanding and empathy. She champions a “calling-in culture” as a means to build a world that welcomes rather than excludes, highlighting the power of dialogue and personal growth over alienation.
By tapping into the collective wisdom of a community that’s as forward-thinking as it is action-oriented, you’ll return armed with counter arguments and strategies that will make even the most skeptical stakeholders take notice.
The power of connection: Networking with purpose
EFG2024 is where silos break down and collaborations flourish.
At this conference, you’ll experience networking opportunities and workshops where you can bump into all kinds of pros. We’re talking managers to VPs, folks from CSR, business development, and MarComms departments—both from the corporate world and nonprofits. It’s the perfect mix for some unexpected, yet awesome connections. Fun fact: Operation Warm and Subaru actually met here!
And let’s not forget The Halos—a celebration of best-in-class campaigns that’s as much a very inspiring event as it is a networking goldmine.
A toolkit for the ask
Convinced but not sure how to bring up the topic with your boss? Fear not. Here’s a strategy:
- Lead with the business case: Point out the incredible takeaways past attendees have snagged. They’ve gained insights through peer consulting, enjoyed open Q&A sessions, and discovered real-world examples of employee-led initiatives that are making waves. They’ve gotten exclusive access to in-depth case studies on hot topics, like building effective corporate-nonprofit partnerships for bigger social impact. Some have learned the trick of weaving social causes into company onboarding, a game-changer for engaging new hires with your mission. Plus, there’s the chance to mingle with thought leaders in the corporate social impact world, which previous attendees absolutely loved. All this adds up to tangible benefits for your organization’s reputation and its impact.
- Highlight learning outcomes: Mention that the sessions will include topics that are tied to improving ROI, such as learning how to set up impact milestones. These milestones encourage sharing and celebrating progress within your organization and with the public. You’ll also have the opportunity to uncover strategies to pinpoint and connect with standout nonprofit partners that align with your business’s CSR objectives. Additionally, point out that the conference will even cover best practices for responding to disasters so that you leave with a well-rounded understanding of how to act swiftly and effectively when it matters most.
- Stress the unique convergence: Emphasize the rare opportunity to engage with both corporate and nonprofit leaders, and foster partnerships that could catapult your organization’s initiatives to new heights. Plus, highlight how past attendees have walked away with a bunch of practical advice. This won’t just be all talk about different theories. It’s actionable guidance that you can start applying almost as soon as you get back to work.
In three words? Inspiring. Inclusive. Upbeat.
EFG2024 is where you go to be uplifted, to find your tribe, and to laugh as much as you learn.
It’s the moment you see you’re not just a small part of the big social impact picture. You’re a bright splash of color that brings it all to life!
So, armed with this guide, march into your boss’s office (or, more likely, hop onto that Zoom call) and make your case.
Remember: You’re not just asking to attend a conference. You’re proposing an investment in a better future—not just for your organization, but for all of society and the whole CSR scene.
Let’s make moments into movements, together.