Campaign: Ultimate Burger Experience
Company: Omaha Steaks
Nonprofit Partner: charity: water, Disabled American Veterans, National MS Society, St. Jude Children's Research Hospital
Launch Date: January 9, 2012
[/box]Campaign Description:
Omaha Steaks is inviting consumers to craft a virtual burger for a good cause via a new cause marketing campaign on Facebook. Each burger created becomes a vote for one of 4 charities: charity: water, Disabled American Veterans, National Multiple Sclerosis Society and St. Jude Children's Research Hospital. The company will donate a minimum of $5,000 to each of the four charitable organizations and the organization receiving the most virtual burger votes will receive a $25,000 donation. If the number of Omaha Steaks Facebook fans reaches 225,000 before the end of the promotion on February 29th, a $25,000 donation will be given to all four participating charities.
Our Take:
At first look, this is a simple mash-up of a Facebook action-for-donation and a voting campaign featuring the company's product (to cast a vote, you make a burger). Of note, however, is the fact that if the page reaches a certain number of likes, all charities receive a $25,000 donation versus the minimum $5,000 donation. We predict we'll see more of these 'everyone can win' Facebook campaigns in 2012. What do you think? Share in the comments below.
*************************************************************************************************************************
Welcome to Cause Update!
Get new posts via RSS Feed or have them delivered to your inbox.
More? Also make sure to sign up for our free monthly newsletter.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns from 2011? You'll find more here.
