Campaign: Tanks of Thanks
Company: Cenex
Nonprofit Partner: None: Crowd-sourced individual nominees
Launch Date: January 17, 2012
[/box]Campaign Description:
Energy provider Cenex® has launched Tanks of Thanks, a new cause marketing program that allows consumers to nominate fellow community members for a chance to win free fuel. Each month, 12 nominees will be drawn at random to receive a Tanks of Thanks gift card worth $50.
Our Take:
We love this campaign's focus on small towns and rural communities where the brand has the largest presence. Engaging consumers by allowing them to easily nominate friends and neighbors gives this campaign a very accessible feel as do the individual nominations displayed on the site. What do you think? Share your comments below!
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Looking for more examples of cause marketing campaigns from 2011? You'll find more here.
