iSPORT™ LIVESTRONG® Edition

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Campaign: iSPORT™ LIVESTRONG® Edition

Company: Monster and Radio Shack

Nonprofit Partner: Lance Armstrong Foundation

Launch Date: February, 2012

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Campaign Description:  Headphone manufacturer and designer Monster is teaming up with RadioShack for the launch of its new LIVESTRONG® cause branded in-ear headphones.  Featuring LIVESTRONG's bright yellow, the headphones will be available at Radio Shack starting in February and carry a suggested retail price of $179.95.  A portion of proceeds will go to the Lance Armstrong Foundation.

Our Take:  

Cause-branded products are not unique and have certainly been known to be a good fit for premium products, such as these headphones.  We'd love to see clearer language around the “portion of proceeds” donation being made to the Foundation and have asked for clarification from Monster.