Campaign: IMAGINE There's No Hunger
Company: Hard Rock International
Nonprofit Partner: WhyHunger
Launch Date: November 1
[/box]Campaign Description:
Playing off of John Lennon's iconic song “IMAGINE”, Hard Rock International has teamed up with Yoko Ono Lennon and WhyHunger in a global campaign to raise awareness and funding for the fight against childhood hunger and poverty. Through December 31st, consumers are invited to participate by sharing via social media, purchasing a limited edition bracelet or merchandise via the Hard Rock Shops and online or texting $10 donations directly to WhyHunger.
Our Take:
Hard Rock's presence in 51 countries provides an appropriate global partner for WhyHunger, which operates on a grassroots level around the world. This campaign integrates multiple channels nicely enabling consumers to join the effort in a variety of ways around well-loved lyrics “Imagine there's no hunger.” We imagine this campaign could only be more complete if consumers were given the exact amount of “proceeds” directed to WhyHunger with each merchandise purchase.
