Campaign: Our Turn to Serve
Company: Heinz Ketchup
Nonprofit Partner: Wounded Warrior Project
Launch Date: November 1, 2011[/box]
With the approach of Veterans Day, consumers will find specially branded “Our Turn to Serve” Heinz Ketchup bottles in participating restaurants and have the opportunity to scan a QR code and send a personalized message to veterans via the Wounded Warrior Project. For each “Thank you” sent and each “Like” on the Heinz Facebook page, Heinz will donate $.57 to Wounded Warrior Project, up to $200,000.
This campaign is a great example of how using technology can turn something seemingly mundane into an item of interest. Although the campaign presupposes that users will have access to a QR code reader, the resulting engagement of a personal thank-you is simple and meaningful. We’re also pleased to know that the campaign encourages individual donations to Wounded Warrior and learn how to become involved with veterans in their local communities.