The Halo Awards are the highest recognition for outstanding corporate social impact initiatives. Each year, we honor corporate and nonprofit partnerships that skillfully intertwine their resources to have a measurable impact on the cause and the business.
2025 HALO AWARD WINNERS
For over two decades, Engage for Good has honored the best in corporate social impact. From hundreds of applications, only 16 initiatives will rise to the top in 2025, winning a Gold Halo Award.
Corporation of the Year
Mammoth Brands (formerly known as Harry's Inc.)
What made this campaign special: Mammoth Brands (formerly Harry’s Inc.) leads with purpose at every level, showing how real impact and business growth go hand in hand. Their 1% give-back model and bold commitment to destigmatizing men’s mental health prove that when purpose is woven into the core of a company—not just a campaign—it drives trust, loyalty, and long-term results. Mammoth Brands’ work isn’t just about products; it’s about breaking barriers, opening doors to care, and redefining what it means to build a brand with impact from the inside out.
Nonprofit of the Year
Team Rubicon
What made this campaign special: Team Rubicon is redefining partnership by turning military experience into community impact. Their innovative approach unites veterans, civilian volunteers, and corporate allies to respond wherever disaster strikes—delivering help fast, and always side-by-side with their partners. With a culture built on grit, trust, and action, Team Rubicon goes beyond emergency response to create long-term, community-centered solutions. Their model of collaboration and commitment inspires all of us to see what’s possible when partnership is more than a buzzword—it’s a way of serving, leading, and making real change together.
Courage Award
Paris Hilton, with support from 11:11 Media and Understood.org
Paris has used her platform to turn her personal pain into a powerful movement of purpose. Her advocacy to protect vulnerable youth in institutional settings has led to the passage of the Stop Institutional Child Abuse Act bill and the enactment of 12 U.S. state laws safeguarding youth in residential treatment facilities. Through 11:11 Media Impact, the nonprofit she founded that’s dedicated to creating meaningful and lasting change worldwide, Paris continues to advocate for issues that are deeply personal. In 2024 Paris partnered with Understood.org on a campaign to raise awareness of ADHD in women. This campaign is a finalist for The Halo Award in the Best Gender Equality Initiative Category.
Creator for Change Award
Presented by TikTok
Janette Ok has used her platform to spotlight mental health advocacy, body positivity, support for unhoused communities, and amplify marginalized voices. A Korean American beauty and fashion creator based in Los Angeles, Janette blends her love of style, music, and culture to create content that’s bold, honest, and deeply personal. Her work exemplifies how creators can use digital influence to foster belonging, spark important conversations, and drive meaningful change offline.
Best of the Best Winner
FoodShare
Starbucks, Feeding America and Feeding America partner food banks
What made this campaign special: Led by store partners and powered by commitment, FoodShare donates food from 10,000+ stores daily using Starbucks’ own logistics network. With a self-funded model and capacity-building grants to food banks, this initiative goes beyond food recovery—it’s building an ecosystem of hunger relief with dignity and scale.
Best Advocacy or Policy Initiative
Supporting Global Frontline Health Workers
CARE, with support from Pfizer
What made this campaign special: This award-winning initiative from CARE shined a light on the indispensable role of frontline health workers—most of whom are women—in building stronger, healthier communities. By advocating for these health heroes and empowering them with resources and recognition, CARE not only advanced access to essential healthcare and information for women and girls, but also helped open doors to economic opportunity. With critical research support from Pfizer’s employees, the campaign was able to unlock $10 million in U.S. government funding, showing the true impact of cross-sector collaboration. This campaign is a powerful example of how partnering across industries can improve public health, champion gender equity, and drive meaningful change on a global scale.
Parents Push Harder
Bobbie + Paid Leave For All
What made this campaign special: Bobbie’s Parents Push Harder campaign boldly championed the need for federal paid leave, using its platform as the only mom-founded and led infant formula company in the U.S. to uplift real stories and drive systemic change. By sharing authentic experiences—like Naomi Osaka’s return to work as a new mom—and providing paid leave grants, Bobbie sparked both cultural conversation and policy advocacy. This campaign stands out for how it mobilized the voices of parents, leveraged brand leadership for social good, and proved that purpose-driven advocacy can make a tangible impact for families across the nation.
Best Cause Marketing Initiative
Give Love. Give Back. - Macy's and Big Brother Big Sisters Holiday Campaign
Macy's + Big Brothers Big Sisters
What made this campaign special: This campaign stood out for its deep integration of purpose and business. Over three years, Macy’s raised $13 million to support Big Brothers Big Sisters, activating customers, employees, and communities during the holiday season. From point-of-sale roundups to a youth-designed capsule collection, and even featuring mentees in the iconic Macy’s Thanksgiving Day Parade, this partnership brought mentorship to the forefront and created unforgettable experiences for youth across the country.
Small Business Hurricane Recovery Grant Program
American Express + U.S. Chamber of Commerce Foundation
What made this campaign special: This initiative empowered recovery by providing $10 million in grants to 2,000 small businesses affected by natural disasters. Recognizing that commerce is essential to community resilience, this partnership helped small businesses reopen and rebuild, strengthening local economies when they needed it most.
Best Cause Product Initiative
Two For The Trails
Athletic Brewing Company
What made this campaign special: Built into Athletic Brewing’s business from day one, this initiative channels profits into protecting and preserving outdoor spaces. By personally managing donations and collaborating with hundreds of local nonprofits, the brand ensures direct community impact. Two for the Trails exemplifies how a business can live its mission and foster lasting environmental change.
Wilson Sporting Goods and Autism Speaks - Love the Moment
Wilson Sporting Goods + Autism Speaks
What made this campaign special:This initiative was driven by purpose—not just product. Wilson worked hand-in-hand with Autism Speaks and their own employees to create sports gear that sends a powerful message: you belong here. It’s a campaign rooted in humanity and inclusion, turning gear into advocacy and action.
Best Consumer Donation Initiative
Tractor Supply consumers show community support for 4-H through the Paper Clover campaign
Tractor Supply Company + National 4-H Council
What made this campaign special: This 15-year partnership has reached millions of kids, providing skills and support through the “Beyond Ready” campaign. Tractor Supply’s deep roots in rural communities and its “Life Out Here” ethos beautifully align with 4-H’s mission to help the next generation thrive, proving how sustained collaboration can empower youth development.
Holidays Without Hunger
Food Lion + Feeding America
What made this campaign special: For over a decade, the Holidays Without Hunger campaign has exemplified the enduring power of partnership. Through a nearly 30-year relationship, Feeding America and Food Lion have worked together to address food insecurity in local communities—providing millions of meals to families in need. In 2023 alone, more than 47 million people faced hunger, but this campaign, fueled by Food Lion and its customers, brought vital nourishment and hope to families during the holidays and beyond.
Best DEIB (Diversity, Equity, Inclusion, Belonging) Initiative
Motorola Indigenous Languages Digital Inclusion Initiative
Motorola
What made this campaign special: In alignment with UNESCO’s Decade of Indigenous Languages, this initiative increases the visibility and inclusion of Indigenous languages in technology. It bridges digital access gaps while preserving cultural heritage, highlighting the role of language in identity and digital equity.
The Schoolys
Elite Media + Teachers College Community School
What made this campaign special: Elite Media’s “The Schoolys” program turned the spotlight away from industry accolades and toward real, local impact. Instead of investing in high-profile networking at Cannes, this Black-owned, women-led Harlem agency chose to support their own community by awarding a $150,000 “self care” grant to Teachers College Community School. Every full-time staff member—teachers, custodians, and more—was celebrated and empowered with funds for self-care and professional growth. This campaign is a powerful example of authentic community investment, redefining what it means for brands to give back by uplifting the people and places that nurture them most.
Best Direct Service Initiative
Subaru Loves to Help x Operation Warm
Subaru of America, Inc. + Operation Warm
What made this campaign special: Through a powerful network of over 630 retailers, Subaru and Operation Warm delivered more than 150,000 coats and shoes to kids across 49 states. The campaign showed how aligning corporate values with local action creates moments of warmth, confidence, and lasting impact for children and their communities.
Just Ball: A Cultural Evolution Ushering a New Era of Soccer and Social Impact
adidas + U.S. Soccer Foundation
What made this campaign special: By reimagining youth soccer as inclusive, community-based, and joy-driven, this initiative breaks down barriers to play. It brings freestyle play, cultural connection, and accessibility to neighborhoods, using sport to foster belonging and change lives through movement and mentorship.
Best Disability Initiative
Wilson Sporting Goods and Autism Speaks - Love the Moment
Wilson Sporting Goods+ Autism Speaks
What made this campaign special: This partnership moved beyond product to evolve alongside the autism community. Through continuous innovation, testing, and co-creation, Wilson and Autism Speaks deepened their impact and expanded their reach—showcasing a true model of growth through empathy, learning, and collaboration.
Easterseals Disability Film Challenge
Easterseals & Corporate Sponsors of the Film Challenge
What made this campaign special: Despite one in four Americans living with a disability, authentic disability representation in film and television remains limited. Through the Entertainment Development Fund for Creatives (EDFC), over 750 films have been produced by disabled artists from around the world. With the support of sponsors and the vibrant disability community, this initiative is transforming the entertainment industry—amplifying underrepresented voices and championing a more inclusive media landscape.
Best Education Initiative
Applied Materials Momentum Fund for Women Engineers
Applied Materials + Last Mile Education Fund
What made this campaign special: With an average investment of just $2,200 per student, this trust-based model dramatically boosts graduation rates for aspiring engineers. The Momentum Fund doesn’t just provide financial aid—it offers networking, mentorship, and a bridge to life-changing STEM careers.
STEM Careers Coalition
Discovery Education + other corporations, The Manufacturing Institute, and the National AfterSchool Association
What made this campaign special: Since 2019, the STEM Careers Coalition has reached over 11 million students with resources that connect learning to real-world careers. This initiative prioritizes equity in STEM education, building student confidence and preparing the next generation for success beyond the classroom.
Best Emergency/Disaster Response Initiative
PetSmart Charities Disaster Response Grant Program
PetSmart + PetSmart Charities
What made this campaign special: This campaign exemplified the true power of partnership in action. By uniting PetSmart Charities, PetSmart, and the American Red Cross, it created life-saving pathways to keep entire families—including their pets—together during times of crisis. Thanks to the generosity of PetSmart customers, the campaign evolved disaster response to recognize that pets are family, too. This collaborative effort didn’t just provide relief—it redefined what it means to care for communities, proving that when we work together, we can make a bigger, more compassionate impact.
Answering the Call for Help: Hy-Vee’s Disaster Relief Team Reaches 51 Communities in 2024
Hy-Vee, Inc.
What made this campaign special: Launched after a devastating derecho in 2020, this initiative has since reached 75+ communities impacted by natural disasters. Supported by partners like Liquid IV and Operation BBQ Relief, and powered by dedicated employee volunteers, Hy-Vee’s rapid-response model brings hope and healing where it’s needed most.
Best Employee Engagement Initiative
The Washing Machine Project supported by Whirlpool Employee Engagement Initiative
Whirlpool Foundation + The Washing Machine Project
What made this campaign special: This campaign addressed a pressing but often overlooked global challenge: the burden of handwashing clothes, which impacts 5.6 billion people worldwide—primarily women and girls. By bringing together the Whirlpool Foundation and The Washing Machine Project, it delivered practical solutions that free up time and opportunity for women and girls, advancing gender equity on a global scale. Through employee engagement and bold cross-sector collaboration, this initiative isn’t just easing a daily task—it’s driving progress toward a more equitable world.
Edward Jones is Invested in a Future Without Alzheimer's Engaging Over 122,000 Associates, Clients and Family Members in the Cause.
Edward Jones + Alzheimer's Association
What made this campaign special: With over $51 million raised since 2016, this alliance is a shining example of how engaged employees can drive massive impact. Through associate giving, community involvement, and shared vision, Edward Jones and the Alzheimer’s Association are changing the future of brain health—together.
Best Food Insecurity Initiative
FoodShare - unburdening food banks from food rescue and reinvesting tax benefit into redistribution & nutritional enhancements
The Starbucks Coffee Company + Feeding America
What made this campaign special: Led by store partners and powered by commitment, FoodShare donates food from 10,000+ stores daily using Starbucks’ own logistics network. With a self-funded model and capacity-building grants to food banks, this initiative goes beyond food recovery—it’s building an ecosystem of hunger relief with dignity and scale.
Newark Working Kitchens
Audible + Newark Emergency Services for Families
What made this campaign special: Newark Working Kitchens turned crisis into community by activating local restaurants—many minority- and women-owned—to provide over 500,000 nutritious meals to more than 10,000 vulnerable residents during the pandemic. This innovative program not only addressed food insecurity among seniors, families, and people with disabilities, but also sustained hundreds of restaurant jobs and helped small businesses keep their doors open. By linking local food, jobs, and community well-being, NWK became a lifeline for Newark—proving that with the right partnerships, support for residents and small businesses can go hand-in-hand.
Best Gender & LGBTQ Equality Initiative
Breaking the silence: Understood.org & 11:11 Media Impact Partnership Shapes The World for Difference by Empowering Neurodivergent Women
11:11 Media + Understood.org
What made this campaign special: By spotlighting the overlooked experiences of women with ADHD, this campaign brought personal passion to public advocacy. Paris Hilton used her platform to challenge stigma and promote representation, reminding the world that ADHD can be a superpower—and that every story matters.
Helping LGBTQI+ Refugees Find Home: Rainbow Railroad & IKEA Canada Pride Rainbow Cake
IKEA Canada + Rainbow Railroad
What made this campaign special: Combining creativity with urgency, this campaign raised funds and awareness for LGBTQI+ refugees seeking safety. With powerful storytelling and a commitment to justice, IKEA and Rainbow Railroad reminded us that corporations can be changemakers in the fight for equity and human rights.
Best Intersectional Initiative
INVISIBLE GAME, brought to you by UNINTERRUPTED and the Jed Foundation
UNINTERRUPTED/The SpringHill Company + The Jed Foundation
What made this campaign special: “Invisible Game” created space for open, honest, and vulnerable conversations about mental health among Black men—an area often left unspoken. By centering real stories and shared experiences, the campaign helped break cycles of stigma and generational trauma, sparking important dialogue and real change. Through a collaborative effort with UNINTERRUPTED, The Jed Foundation, the Penner Family Foundation, and the courageous talent who shared their journeys, “Invisible Game” proved that mental health can no longer be an afterthought. This campaign stands as a testament to the healing power of storytelling and partnership, and marks just the beginning of a movement to support mental well-being in the Black community.
The Ladder at One Safe Place: The Success Store
Open Hand Studio of CannonDesign + The Ladder at One Safe Place
What made this campaign special: This initiative transforms donated clothing into confidence, helping survivors of abuse and low-income individuals prepare for life-changing moments like job interviews and court dates. It’s more than a resource—it’s a statement of dignity and a tangible pathway to opportunity.
Best Mental or Physical Health Initiative
INVISIBLE GAME, brought to you by UNINTERRUPTED and the Jed Foundation
UNINTERRUPTED/The SpringHill Company + The Jed Foundation
What made this campaign special: “Invisible Game” created space for open, honest, and vulnerable conversations about mental health among Black men—an area often left unspoken. By centering real stories and shared experiences, the campaign helped break cycles of stigma and generational trauma, sparking important dialogue and real change. Through a collaborative effort with UNINTERRUPTED, The Jed Foundation, the Penner Family Foundation, and the courageous talent who shared their journeys, “Invisible Game” proved that mental health can no longer be an afterthought. This campaign stands as a testament to the healing power of storytelling and partnership, and marks just the beginning of a movement to support mental well-being in the Black community.
BBBS & Ulta Beauty: A Well-being Partnership that Empowers Youth and Transform Society
Ulta Beauty Charitable Foundation + Big Brothers Big Sisters of America
What made this campaign special: Focused on youth well-being, this initiative raised vital funds to support mentorship, self-expression, and mental health resources for young people nationwide. With a shared mission of access, belonging, and opportunity, this partnership empowers teens to thrive—inside and out.
Best Sustainability or Conservation Initiative
Two For The Trails
Athletic Brewing Company
What made this campaign special: With innovation at its core, this program not only funds conservation projects—it amplifies them, volunteers for them, and ensures they’re built to last. Through active collaboration and purpose-driven policies like paid volunteer time, Two for the Trails reflects what business-led impact should look like.
#TurnToCold with Tide: For Your Wallet, For Your Clothes, For the Planet
Procter & Gamble (Tide)
What made this campaign special: The #TurnToCold initiative by Tide showcases how powerful partnerships can drive behavior change at scale. Shifting consumer habits—like switching to cold water washes—is no small feat. But by aligning with like-minded partners and keeping consumer experience front and center, Tide is making sustainable choices simple, accessible, and impactful. This campaign proves that when purpose and collaboration come together, meaningful progress is possible.
Best Technology for Good Initiative
Tech-Driven Hunger Relief: SummerEBT.org website connects families to new summer grocery benefits
Albertsons Companies Inc. +Albertsons Companies Foundation Nourishing Neighbors Advisory Group
What made this campaign special: This tech-powered initiative connected families with vital summer grocery benefits through a streamlined online platform. In partnership with leading hunger relief organizations, the program bridged the gap during the hungriest time of year—demonstrating how innovation and collaboration can nourish entire communities.
Relativity, Epiq & The Washington Lawyers’ Committee: Justice for Change Program
Relativity + The Washington Lawyers' Committee
What made this campaign special: Through its platform, Relativity enables legal teams to uncover injustices and drive systemic reform. By equipping social justice organizations with powerful data tools, they are helping expose racial profiling and creating real accountability—turning technology into a catalyst for equality.
