Campaign: Get Gifted
Nonprofit Partner: Local Food Bank
Launch Date: November 10, 2011[/box]
Midwestern retailed Meijer has launched an interactive digital experience using 360-degree video to feature holiday products and incentivizing consumer participating by offering 3 daily prizes with a grand prize of $10,000 to the winner along with a $10,000 donation to a pre-approved local food pantry.
We applaud Meijer for incorporating a cause into their creative digital campaign this holiday season. It does, however, feel like more of an add-on than a campaign focal point with little messaging around the hunger cause itself.