Campaign: America's Biggest Storytime
Company: Pizza Hut
Nonprofit Partner: Tim Tebow Foundation
Launch Date: February 15, 2012[/box]
Superstar quarterback Tim Tebow has partnered with BOOK IT!, the reading incentive program sponsored by Pizza Hut, to host America's Biggest Storytime, an annual celebrity webcast to motivate children to read more. As a thank-you BOOK IT! has made a donation to the Tim Tebow Foundation.
Pizza Hut puts a shine on its family friendly brand via this high visibility campaign. Bringing in an athlete celebrity supercharges the reach and interest in this message-focused effort (speaking of celebrity cause marketing, check out this upcoming RSS Feed or have them delivered to your inbox.
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Looking for more examples of cause marketing campaigns? You'll find 2011 campaigns here and new 2012 campaigns here.