Recorded Webinar

Achieving Alignment: Harnessing Data To Set Cause Partnership Expectations



Achieving Alignment: Harnessing Data To Set Cause Partnership Expectations

Free thanks to sponsorship by For Momentum

Nonprofits and companies often have differing expectations for their cause partnerships. This can lead to misalignment, frustration and, ultimately, partnership breakdown or failure.

In this webinar, Mollye Rhea, Founder & President of For Momentum, will reveal new data on what corporate partners want in partnerships. She’s joined by corporate social impact pros, Allison Green, Senior Director of Philanthropy at Insight Global, and Emily Crawford, Director of Impact at Inspire Brands Foundation.

Download the slide deck.
Taking The Pulse Of Partnerships – Corporate Insights: 2023 For Momentum Report


Allison Green

Allison Green

Senior Director of Philanthropy, Insight Global

Allison Green currently serves at the Senior Director of Philanthropy and Social Impact for Insight Global, a leading staffing company. With over 15 years of experience developing corporate cause-marketing and purpose-lead partnerships, as well as experience on the nonprofit side, Allison has a passion for building strategic brand connections and breakthrough purpose-led partnerships.

Emily Crawford

Emily Crawford

Director of Impact, Inspire Brands Foundation

Emily serves as the Director of Impact & Engagement for Inspire Brands Foundation, the charitable arm of Inspire Brands. The Foundation works on behalf of Inspire and its brands to ignite and nourish change for good in the communities Inspire serves.

Emily helped lead the expansion of Arby’s Foundation to Inspire Brands Foundation, growing a single-entity foundation to a multi-brand, matrixed organization now supporting Arby’s, Buffalo Wild Wings, Jimmy John’s, SONIC, and Inspire. She currently leads philanthropic efforts for these brand foundations including cause campaigns, in-store fundraising, grants, volunteerism, and communications.

Emily grew up in small-town Georgia and is an alumna of the University of Georgia. Her small town roots instilled a great love of community, a heart of hospitality, and the importance of helping your neighbor, all of which provide the fuel for her current role at Inspire Brands Foundation. Outside the office, you are likely to find her reading the latest books, cooking for friends, or tinkering outside in her not yet thriving garden.

Mollye Rhea 2023

Mollye Rhea

President & Founder, For Momentum

Mollye Rhea founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.

Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands. Mollye has served a broad range of nonprofit organizations including the American Cancer Society, March of Dimes, Arthritis Foundation, Communities in Schools, Paralyzed Veterans of America, SeriousFun Children’s Network, US Fund for UNICEF, Covenant House, National Stroke Association and National Audubon Society to name a few. Corporate and media partners include large pharmaceutical companies, cable networks, hotel brands and their franchisees and retailers.