Today on CauseTalk Radio, Megan and Joe talk to Clark Sweat, Chief Corporate Partnership Officer at Children’s Miracle Network (CMN Hospitals). Clark has had two tours of duties with CMN Hospitals. Between his time, Clark spent four years at St. Jude Children’s Research Hospital running its signature Thanks and Giving campaign.
Today, Clark is back at CMN Hospitals overseeing 85 corporate partnerships that raised $205 million in 2014. Ninety percent of those dollars come from point-of-sale programs (pinups, round-ups, register programs, etc.). And 50 percent of that money comes from just one program: pinups!
The history and numbers behind CMN Hospitals’s pinup program are impressive!
CMN Hospitals has one of the largest and oldest pinup programs in the country.
CMN Hospitals prints 75 million pinups that are shipped to 65,000 retail locations.
CMN Hospitals prints 5,000 versions of their pinup, which are customized for partners.
Tune in now to hear how one of the country’s most successful pinup programs does it!