Campaign: Love Your Heart
Company: Jewelry Television
Nonprofit Partner: American Heart Association
Launch Date: February 3, 2014
Jewelry Television will support the American Heart Association’s Go Red For Women initiative this month will their ‘Love Your Heart’ campaign. Ten percent of the purchase price of special jewelry will be donated to the charity and JTV will provide consumers with a $10 promotional offer for each contribution of at least $5. In addition, a campaign website provides education and awareness resources for consumers.
This effort offers a tight brand/cause fit just in time for Valentine’s Day and does a nice job providing multiple ways for consumers to get involved, from purchasing product to donating to simply wearing the color red. All donation amounts are clear and concise. Easy to understand. Easy to activate. What other heart-themed campaigns are you noticing for Valentine’s Day?