If you work at the intersection of profit and purpose, you undoubtedly need quick access to research to support your daily work, whether you’re presenting to the C-Suite or potential partners.
Here are a few top-line cause marketing statistics from 2016 and 2017 you’ll want to share.
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Cause sponsorship is predicted to reach $2.06 billion in 2017, a projected increase of 3.6% over 2016. IEG Sponsorship Report Cause sponsorship is predicted to reach $2.06 billion in 2017 Click To Tweet
33% of consumers are now choosing to buy from brands they believe are doing social or environmental good. Unilever Consumer Study Unilever study: 33% of consumers buy from brands doing social or environmental good Click To Tweet
An estimated $1.2 trillion opportunity exists for brands that make their sustainability credentials clear. Unilever Consumer Study Unilever study: An est. $1.2 trillion opportunity exists for brands that make their #sustainability credentials clear Click To Tweet
Point of Sale
72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not donate at the register, 44% say it was because they “don’t know anything about the cause”. Catalist’s Revelations at the Register 72% of consumers have donated to charity at the register #cause #marketing Click To Tweet
93% of employees surveyed want to work for a company that cares about them as an individual; 51% won’t work for a company that doesn’t have strong social and environmental commitments and 74% say their job is more fulfilling when they are provided opportunities to make a positive impact at work. Cone Communications Employee Engagement Study 74% of employees say their job is more fulfilling when they make a positive impact Click To Tweet
According to London-based agency Radley Yeldar’s 2016 Fit for Purpose report (an index of the 100 top purpose-focused global brands) 83% of top purpose brands are showing strong collaboration across the board – from competitors to peers to start-ups to employees to consumers. 83% of top purpose brands show strong collaboration #CSR #purpose Click To Tweet
75% of millennials would take a pay cut to work for a socially responsible company. 76% of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices. 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues (vs. 74% U.S. average). 2016 Cone Communications Millennial Employee Engagement Study 75% of millennials would take a pay cut to work for a socially responsible company #CSR… Click To Tweet
Global Attitudes on Social Responsibility
50% of global consumers are “belief-driven” buyers, willing to buy a brand, switch from it or boycott it based on a brand’s stance on controversial or social issue. 2017 Edelman Earned Brand Study50% of global consumers will buy/switch/boycott a brand based on a controversial issue. Click To Tweet
80% of global consumers agree that business must play a role in addressing societal issues. Edelman Trust Barometer 80% of global consumers agree that business must play a role in addressing societal issues #CSR Click To Tweet
Business and Politics
84% of Americans believe that businesses have a responsibility to bring social change on important issues, just behind the President (89%) and Congress (92%). 81% of Americans believe corporations should take action to address important issues facing society; and 88% believe corporations have the power to influence. 2016 Global Strategy Group’s Business & Politics: Do They Mix? 84% of Americans believe that businesses have a responsibility to bring social change #CSR Click To Tweet Get even more stats