In 2020, over $605 million was raised by a group of 76 point-of-sale fundraising campaigns that each raised in excess of $1 million. In total, these programs have raised more than $4.9 billion over three decades.
Dollars raised by these charity checkout champions increased a whopping 24% between 2018 and 2020, an impressive feat against the backdrop of a global pandemic and widespread retail closures.
This year’s report includes:
- An overview of the health of point of sale fundraising amidst a changing retail landscape
- Strategies retailers and their charitable partners are using to keep fundraising high
- The top 5 point of sale fundraising powerhouses
- The most common charity checkout tactics
- Quotes from leaders at Macy’s, ALSAC/St. Jude Children’s Research Hospital, Home Depot, Inspire Brands, Save the Children and others
- A comparison over 2018 data
- The causes raising the most money at point of sale
- Campaign components including ask amounts and consumer participation rates
- How a coin shortage spurring the use of the round-up tactic
- Why more businesses are moving the point-of-sale fundraising online
- The effectiveness of integrating an automated ask into the credit card terminal
- Best practices for point-of-sale fundraising
- A list of this year’s ‘Charity Checkout Champions’, including amounts raised in 2020