Whether you’re new to cause marketing and corporate/nonprofits partnerships, or a seasoned pro, there are a variety of legal implications and requirements to consider. Don’t fret! We’ve pulled together this legal guide with the help of Perlman & Perlman, LLP to provide you with a thorough introduction to everything you need to know.
This guide will provide you with helpful information for understanding the legal considerations in conducting charitable sales promotions, online fundraising campaigns, point-of-sale fundraising, matching donation campaigns, influencer engagement, and much more.
Do Good And Sell It Well: An Overview Of Cause Marketing Regulation
The moment you enter into a Cause Marketing arrangement, there are a multitude of rules and regulations you need to follow from state registration and report requirements to contract requirements, advertising and disclosure requirements and UBIT – unrelated business income tax. Learn about all of them here to set yourself up for success!
Cause Marketing Campaigns On The Internet: When Is State Registration Required?
Online charitable sales promotions have exploded in popularity in the last decade. Check out the five key considerations for evaluating whether your company or charity must undertake state registration or reporting to conduct a cause marketing campaign online.
(NEW) California’s Law Governing Charitable Fundraising Platforms: How Does it Affect Cause Marketing?
Charities and their corporate partners engaging in online cause marketing activations should be aware that California’s new law governing “charitable fundraising platforms” (effective as of 1/1/23) may apply to their activities. Check out what you need to know to stay compliant with the new requirements!
The What, Who And How Of Charitable Fundraising Compliance: Registration And Reporting Requirements
Is your charitable organization thinking about soliciting funds? Forty + states have laws that regulate fundraising activities, with the specific rules and requirements varying from state to state. Here’s a primer on what you need to know!
Giving For Good At The Checkout Counter: Point Of Sale Fundraising Legal Considerations
With over $5 billion raised through customer donations at retail checkout counters, point-of-sale fundraising campaigns are a popular and effective way for companies to raise funds for their favorite charitable causes. If you’re engaging in these campaigns check out the three key legal considerations to keep top of mind!
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Ten Legal Requirements Cause Marketers Need To Know
Whether you’ve been developing cause marketing campaigns for some time, or just looking to start, it’s important to have your legal bases covered. Check out these 10 legal essentials so you can set your organization up for a stellar and compliant cause marketing campaign!
Should Your Company Establish A Corporate Foundation? Pros, Cons And Alternative Strategies
Is your business seeking to formalize its charitable giving or achieve specific social impact goals? An option you may be considering is the establishment of a corporate foundation. While doing so can provide a number of strategic benefits, corporate foundations are subject to a number of legal regulations and restrictions, and may not prove to be the most effective approach in the long run. Check out these pros and cons, as well as alternative strategies and structures to achieve your charitable and social impact objectives.
More Cause Marketing And The Law Resources
Looking for more cause marketing law resources? We’ve got you covered. Check out this list for everything from the Charleston Principles, to corporate partnership and the law, the best practices for transparent cause marketing and more!