Today on CauseTalk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based cause marketing agency For Momentum, about the cause marketing basics.
Mollye explains how nonprofits and companies can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions and, most importantly, strategies for getting that initial foot in the door!
Learn from someone who’s been creating and experimenting with cause marketing campaigns since the “Columbus Moment” when American Express raised money to restore the Statue of Liberty in 1983!
Who do you know who needs to learn the basics of cause marketing in a hurry? Share this recorded webinar by Mollye: Cause Marketing 101 Supercourse.