In today’s episode, Megan and Joe talk with Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that’s credited with starting it all.
Bruce is even credited with coining the term “Do Well by Doing Good” – a motto so many companies and nonprofit live by today. Bruce talks about the beginnings of cause marketing, how it’s changed…and what hasn’t changed.
These are timeless lessons from someone we call The Father of Cause Marketing. Tune in now!