Campaign: Party City/Taste of the NFL
Company: Party City
Nonprofit Partner: Taste of the NFL
Launch Date: January 14, 2013
Party supply retailer Party City has announced a partnership with nonprofit Taste of the NFL to support hunger relief. From January 13 – February 2, Party City customers can support Taste of NFL with $1 donations collected at the registers of its more than 750 retail stores. Taste of the NFL raises money for food banks throughout the United States with their efforts culminating at the Super Bowl with their annual Party with a Purpose®, the single most successful charitable event at the Super Bowl.
This campaign kicks off the first of what’s sure to be a series of cause-based Super Bowl promotions. An event-driven business like Party City makes a willing partner for a Super Bowl-based nonprofit such as Taste of the NFL. As always, we’d love to see mention of any campaign minimum or maximums or even a donation goal. What do you like about this campaign? Share in the comments below!