Campaign: Hunger Hits Home
Company: Food Network
Nonprofit Partner: Share Our Strength
Launch Date: April 14, 2012
In a new cause-related documentary, HUNGER HITS HOME, audiences will get a first-hand look at the crisis of childhood hunger in America. Narrated by Jeff Bridges, the film is part of an ongoing partnership between Food Network and Share Our Strength. A campaign microsite provides a guide to help organize viewing parties, allows people to donate to Share Our Strength and sign a petition urging elected officials to support child nutrition programs.
This partnership turns a cause story into a widely-viewed, up-close-and-personal engagement. Combining the massive reach of the Food Network and the compelling story of Share Our Strength into this long-form documentary is smart. Adding specific calls to action (donate and sign the pledge) as well as step-by-step tools (the guide) is even smarter.