Campaign: Kmart/March of Dimes Partnership
Nonprofit Partner: March of Dimes
Launch Date: March 25, 2013
Kmart has launched its 30th annual cause marketing campaign to benefit the March of Dimes. Kmart, the number one corporate supporter of the March of Dimes Foundation, has raised nearly $8 million in 2012 and more than $106 million since 1983. Donors can contribute in-store at any Kmart or online.
This iconic partnership is one of America’s largest and will be included in an upcoming Cause Marketing Forum report that explores this very topic. Did your cause marketing effort raise over $1 million in 2012? We want to know about it! Follow this link to complete a brief survey and your program may be included in this prestigious report!