Campaign: Corner Bakery Summer Lemonade Promotion
Company: Corner Bakery Cafe
Nonprofit Partner: Share Our Strength
Launch Date: July 29, 2013
Corner Bakery has launched a new cause marketing campaign. One dollar from each tumbler purchase can help the No Kid Hungry campaign connect children in need to up to 10 meals. Guests who purchase the new custom-designed tumblers will receive lemonade refills for $1.00 on returning visits through September, with 10 percent of the proceeds also going toward No Kid Hungry.
Here’s what sweet about this summer cause marketing effort: it’s a gift that keeps on giving. This transactional campaign compels consumers to make an extra purchase at point of sale, triggering a donation. The special tumbler goes with the consumer, reminding them to frequent Corner Bakery. The added incentive of both a discounted refill and a built-in donation squeezes a bit more intrigue out of this restaurant effort.