BGCA SVP Chad Royal-Pascoe drops by to talk about their Back2School campaign and building successful corporate partnerships
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Boys & Girls Clubs of America’s Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. BGCA’s corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more. In today’s episode, EFG’s Alli Murphy is joined by Chad Royal-Pascoe, Senior Vice President, Resource Development – Corporate, Cause and Events, at Boys & Girls Clubs of America to talk about their Back2School initiative and corporate partners. In today’s episode, we’ll explore:
- How to center shared values in your partnerships and what questions to ask to spark the conversation
- How to determine what your partners’ strengths and assets are and leverage them effectively
- How BGCA’s corporate partners are activating for this year’s campaign
- Chad’s top tip for successful social impact partnerships
- The importance of making these campaigns a part of a business instead of an “add-on”
- How BGCA has scaled this campaign, and its corporate partner program
- Chad’s biggest challenge and why he thinks it’s something others are facing
- Why you need to align on what success looks like
This episode is brought to you by Boys & Girls Clubs of America
Mentioned Links
- Back2School Press Release
- BGCA Website
- Back2School Website
- Chad Royal-Pascoe LinkedIn
- Halo Awards
- Season 11, Ep3: Going “Back2School” With Boys & Girls Clubs Of America
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Guests
Chad Royal-Pascoe
Senior Vice President, Resource Development – Corporate, Cause and Events, Boys & Girls Clubs of America
Meet The Host
Alli Murphy
Alli is the Director of Events & Program Development at Engage for Good where she leads a talented team that helps corporate social impact leaders advance their campaigns, careers and organizations through professional development and networking opportunities.
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