Myriad studies from reputable institutions, especially today, prove how stakeholders expect companies to lead with a Purpose-first approach, but far fewer dive into the executive mindset on this philosophy. This research from Porter Novelli unpacks the many dimensions of Purpose through the lens of the executive leader.
Porter Novelli surveyed 150 business executives and found that:
- 76% of executives acknowledge the role of business in perpetuating systemic racial inequality and are committing to action now more than ever
- 8-in-10 executives feel that business has the scale, speed and acumen to solve today’s most pressing problems, and 7-in-10 feel that, to truly be Purpose-driven, a brand must be willing to take risks that address social justice
- 9-in-10 executives believe that business must benefit all stakeholders (not just shareholders alone)
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