The COVID-19 pandemic and continued social unrest have made it clear that now, more than ever, companies must not only protect the health and safety of employees – but allow them to thrive while at work and in their homes. Porter Novelli surveyed 1,003 U.S. adults who work full-time at companies with 500+ employees and found:
- 93% of employees believe now more than ever before, that companies must lead with Purpose and 95% say business must benefit all stakeholders, not just shareholders alone
- Employees are even more likely (81%) to think the coronavirus pandemic will force companies to act more responsibly in the long-term, compared to the average American (70%)
- Working for a company with a strong Purpose is more important to employees (88%) now than ever before
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