What factors make for an outstanding cause marketing campaign? To find out, For Momentum surveyed over 50 nonprofit partnership experts at top organizations across the U.S. The results confirm that the most successful cause campaigns have several elements in common.
For Momentum found that:
- 84% of (Best In Class) BIC Cause Campaigns have a dedicated corporate partnership team involved in developing the campaign.
- Roughly 50% of BIC Cause Campaigns engage a consumer activation: customer donation, commercial co-venture, point-of-sale donation at register or digital checkout.
- BIC Cause Campaigns are not solely relying on customer participation for fundraising with 61% providing corporate funding, the most commonly cited fundraising activation.
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