Young people are inspired and influenced to act for the causes they see, hear and experience on social media platforms. This study looks into the issues 18 to 30-year-olds have been actively involved with on social media in 2021.
The Cause & Social Influence researchers took a quantitative approach with online surveys of 1,000 young Americans (ages 18-30) nationally representative samples based on census-projected ethnic and demographic composition. The data presented has a 95% confidence interval and 3% margin of error.
Key Findings:
- At the end of 2021, gun rights interest supplanted concerns about gun safety and animals
- #HumanRights overtook the top spot, dropping #BlackLivesMatter slightly to number two
- Young Americans are seeking sources for learning about issues.
- Most young Americans believed they understood President Biden’s Build Back Better Plan and the recent spending bill; however, they said, affordable housing, affordable child care and healthcare needed more attention
- More than half of young Americans face mental health challenges or know someone who is – and believe we all share responsibility
- Young Americans believe in the right to abortion and an impartial SCOTUS
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