2014 MSLGROUP The Future of Business Citizenship

Table of Contents

MSLGROUP’s latest survey of 8,000 millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.

Key Findings

  • Two thirds of global millennials reward good business citizens with loyalty and positive word of mouth
  • By 2025, millennials will represent 75% of the global workforce

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