In the wake of Pepsi’s recent controversy over its ad featuring Kendall Jenner, sensitivities are high and pundits are on the alert for more inauthentic social good efforts. Below, Glad raises eyebrows in Florida for an art installment called ‘The Glad Wall’, meant to make a “social statement” as well as showing the brands’ utility.
The Glad Wall, located on NW Second Avenue between NW 26th and 24th Streets, features four arm sculptures, painted black, protruding from the mural. Each holds a white trash bag, through which viewers can see the outline of an alphabetic letter. Together, they spell H-A-T-E.
The wall itself is covered in text references to social issues of the moment. Phrases read, “Pulse Nightclub,” “Muslim ban,” and “We will build a wall.” On the lower right side of the mural, just above a garbage can, a caption reads, “We have a lot of trash to get rid of.”