Campaign: Tempur-Pedic Hugs Back: Feel the Difference, Make a Difference
Company: Tempur-Pedic
Nonprofit Partner: The Pancreatic Cancer Action Network
Launch Date: October 30, 2011
[/box]Campaign Description:
As part of National Pancreatic Cancer Awareness Month, Tempur-Pedic's Hugs Back campaign will donate $10 for each trial of a Tempur-Pedic mattress in participating retail locations, up to $100,000. Consumers are given a Rest Test Validation card, which must be either mailed in or submitted online to unlock the donation. In addition, consumers may purchase a limited edition Tempur-Pedic Teddy Bear branded with the PANCAN logo for $20, which will be directed to the charity.
Our Take:
As far as creative campaign names go, this particular campaign earns accolades. Enticing consumers to conduct a product test in exchange for a donation is a clever cause execution. We're pleased to see a $10 donation instead of the typical $1 or $5 amount. Hopefully the multiple steps involved to redeem the validation cards won't discourage consumer participation.
*************************************************************************************************************************
Welcome to Cause Update!
Get new posts via RSS Feed or have them delivered to your inbox.
More? Also make sure to sign up for our free monthly newsletter.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns from 2011? You'll find more here.
