TrueCar to donate $1 for every Instagram including #DogsInCars hashtag
SANTA MONICA, Calif., April 13, 2015 /PR Newswire/ — TrueCar has announced a new Instagram campaign to thank the furry friends that starred in their latest TV spot “#DogsInCars.” For every Instagram photo tagged #DogsInCars, TrueCar will donate $1—up to $50,000—to Best Friends Animal Society to help transport dogs from overpopulated city shelters to local adoption facilities to ensure they are adopted into forever homes. TrueCar is excited to support what it calls “Joy Rides”.
“This campaign celebrates the fact that dogs share our passion for cars,” said Lucas Donat, chief marketing officer at TrueCar. “We wanted to align the joy of car ownership with the joy of car buying, and no one gets more joy from a car ride than mankind’s best friend.”
To participate, dog lovers are encouraged to Instagram pictures of their dogs in their car using #DogsInCars, #donate, and mention @TrueCar. The user-generated posts will live on truedogsincars.com along with additional campaign details.
TrueCar is expected to generate up to 3,200 “Joy Rides” for dogs with this fun social campaign.
“The high engagement rate of Instagram made this a smart fit,” said Derek Bayham, content creator at positive change ad agency, Tiny Rebellion. “Plus, dog owners most likely already have a stash of pictures of their dogs in cars, making it super easy for them to participate.”
“As the only national animal welfare organization focused solely on ending the killing of animals in shelters across America we’re grateful for corporate partners like TrueCar who help us fund our lifesaving work,” said Eric Rayvid, director of public relations for Best Friends Animal Society. “We love the idea of highlighting happy dogs and look forward to seeing our Instagram feeds filled with these pics.”
The campaign will run until the end of April or the goal of $50,000 has been reached.
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar’s network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on https://www.facebook.com/TrueCar or Twitter.
About Tiny Rebellion:
Tiny Rebellion is the positive change ad agency who helps purpose-led companies disrupt their industry while positively changing the world — like Bolthouse Farms and TrueCar. Tiny Rebellion believes accountable business is the most powerful force for positive change. Tiny Rebellion change agents create truth-fueled advertising that ignites a consumer uprising for their clients. Tiny Rebellion is located in Santa Monica, California, at the epicenter of Silicon Beach. For more information, visit http://www.tiny-rebellion.com.