Everybody says “purpose is important to our workforce,” but a Linkedin/Imperative study reveals a troubling disconnect between that sentiment and what many companies actually do:
- While 79% of CEOs said purpose was important, only 34% of them reported incorporating purpose into their corporate decision making. Click to Tweet
- When companies recruit candidates, whether internally or externally, they need to make sure an individual’s purpose is aligned with the corporate purpose, but only 29% of companies are asking those different types of questions. Click to Tweet
Investing more than mouth service is critical to successful employee engagement. At this year’s conference, PwC’s Chief Purpose Officer Shannon Schuyler described how serious her firm is about helping employees identify how they can blend purpose into their work experience.
PwC hosts off-site experiences for their employees with the explicit goal of helping them determine their purposeful role within the organization and reflect upon why their work matters.
When given this opportunity, PwC has found employees to be more innovative, engaged, and loyal team members. The ability to bring humanity to a company is what turns a transactional organization into a transformational one; and uniting its people is foundational to this purpose-focused equation, Schuyler said.
How far has your organization gone to embed purpose into the work lives of its employees? Please hit “reply” to share examples of what’s working — and what isn’t — for you.
Engage for Good