AIG's Houston Heroes: AIG
In the wake of Hurricane Harvey, AIG was quick to spring into action to provide critical support to its colleagues, clients, and the community. AIG assisted in the rescue via boat and SUVs of a number of employees and their family members, delivered items such as dry food and diapers to employees in need, and followed up with each employee to ensure that their status had not changed. After confirming the safety of every one of the 3,000+ Houston- based employees, AIG created a stable environment for agents to serve the needs of clients that were affected. To support the community, AIG donated $1mm to relief and recovery efforts, with half directed toward vital medium- and longer-term recovery through The Center for Disaster Philanthropy and the remaining $500,000 to support five local nonprofit organizations that AIG and its employees have relationships with through employee volunteerism.
This video was created as a way to showcase the resilience of AIG employees both internally and externally. AIG premiered the video at the first CEO Town Hall after Hurricane Harvey, an important time for AIG employees to gather and reflect on the impact of the disaster and AIG’s response. The video then appeared on the homepage of AIG’s intranet site and was sent to employees via email. Content about the video was also featured on digital displays throughout some of AIG’s offices. Externally, the video was featured on AIG’s social media channels including LinkedIn, Twitter, Facebook and Google+.
Ultimately, the video helped foster company pride and collegiality, enhanced AIG’s reputation, and proved why it is important for AIG to take care of its greatest asset, its people, and be an outstanding corporate citizen.