November 15, 2017 at 1:30pm ETRegister
PepsiCo’s Food for Good program has delivered more than 12 million healthy meals to low-income families by leveraging the company’s logistical expertise and technological knowledge. A break-even business unit, the purpose-focused initiative is housed in PepsiCo’s innovation center, which makes its focus of delivering nutritious meals to underserved populations a perfect home for developing both new products and new technologies.
Food for Good supports wider goals at PepsiCo, as well. The company’s Performance with Purpose 2025 Agenda is focused on continued business growth by responding to changing consumer and societal needs, transforming its portfolio of foods and beverages to develop a wider variety of choices and reach more underserved communities.
In this webinar, Food for Good’s Director Matt Smith will share lessons learned of this unique purpose-focused business.
You Will Learn:
- How and why FFG was created and how they have continued to drive scale
- How FFG prioritizes mission (healthy foods vs. jobs)
- Which other business units FFG traveled through before landing in the Innovation Center and the challenges presented therein
- The product and technology innovations that were born in FFG and how they help serve PepsiCo’s other business units
- How FFG uses asset mapping to maximize internal and external resources and partnerships
- Why being part of PepsiCo’s Innovation Center helps gain influence amongst other business units
- How FFG leverages existing revenue streams vs. building a new market
- What’s constraining the program most now and what’s being done to mitigate these challenges
- The importance of trust, local partnership/presence to FFG’s success