Let’s Play to Invest $15 Million with KaBOOM! to Build or Fix Up 2,000 Playgrounds in Three Years
Nov 29, 2010
PLANO, Texas, Nov. 29, 2010 /PRNewswire/ — Dr Pepper Snapple Group (NYSE: DPS) today announced Let’s Play, a community partnership designed to get kids active nationwide. The first Let’s Play initiative will be a $15 million, three-year commitment to KaBOOM!, the national non-profit that’s saving play by ensuring there is a great place to play within walking distance of every child. Together, through Let’s Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America.
“We recognize that the key to healthy living is managing calories in and calories out. Let’s Play is an important step in helping families achieve that balance,” said Larry D. Young, president and chief executive officer of DPS. “By extending our existing partnership with KaBOOM!, Let’s Play will provide the tools, places and inspiration to help communities increase physical activity.”
With the launch of Let’s Play, DPS will continue to promote fit and active lifestyles, a key component of ACTION Nation, DPS’ corporate philanthropy program. The company will offer a variety of Let’s Play grants via KaBOOM!, which will help communities build new playgrounds, update existing playgrounds or keep playgrounds open longer. DPS and employee volunteers will build 40 of the new playgrounds.