VANITY FAIR LINGERIE TO DONATE 50,000 NEW BRAS TO DRESS FOR SUCCESS® WORLDWIDE
BOWLING GREEN, Ky., Sept. 16, 2015 /PRNewswire/ — The makers of Vanity Fair® lingerie have been supporting women for nearly 100 years. This fall, Vanity Fair is giving a different kind of support to women across the country in need of a special lift.
Vanity Fair kicks off Buy One, Get One, Give One, a series of in-store nationwide events that promises to donate 50,000 brand-new bras to Dress for Success® Worldwide.
“At Vanity Fair, we believe a bra can change a life, so when shoppers buy one Vanity Fair® bra in-store, they will get one for free and Vanity Fair will donate a new bra to Dress for Success on their behalf to help a woman on her journey to economic independence,” said JoAnna Beddingfield, Vice President of Brand Management for Vanity Fair Brands, LP.
Through this initiative, Vanity Fair has committed to donate 50,000 brand-new bras to Dress for Success, in hopes to provide one bra to every woman who walks through the doors of Dress for Success this year. Vanity Fair will also give a monetary donation to further support the organization.
“Many of the women who reach out to Dress for Success are looking to get back on their feet and are often searching for a job,” said Joi Gordon, CEO of Dress for Success Worldwide. “When selecting a great suit for an upcoming job interview, women can now pick out a new bra to provide the right foundation and support needed to give them the confidence and encouragement to have a successful interview.”
Dress for Success is an international not-for-profit organization dedicated to promoting the economic independence of disadvantaged women by providing professional attire, career development tools and a network of support. Since the inception of Dress for Success in 1997, the organization has helped more than 850,000 women around the world on their journey to attaining self-sufficiency.
Vanity Fair will host Buy One, Get One, Give One events at the following national and regional retailers chainwide this fall:
Kohl’s: Sept. 24 – Oct. 3, 2015
JCPenney: Oct. 7 – Oct. 12, 2015
Sears: Oct. 11 – Oct. 17, 2015
Macy’s: Oct. 14 – Oct. 18, 2015
Bealls: Oct. 18 – Oct. 24, 2015
Boscov’s: Oct. 25 – Oct. 31, 2015
Belk: Nov. 1 – Nov. 8, 2015
Vanity Fair will also host fit events at designated retail locations across the country where shoppers will have an opportunity to receive a free bra fitting from Vanity Fair fit experts.
“Each shopper who purchases a Vanity Fair® bra during these events will have the opportunity to write an inspirational message to the recipient of the donated bra,” said Beddingfield. “We hope this note will help encourage the women of Dress for Success and inspire the confidence they need to achieve their goals.”
Vanity Fair first partnered with Dress for Success in 2014 for the Vanity Fair LiftTOUR, a nationwide bus tour focused on fit and philanthropy. Dress for Success noticed a need for more intimate apparel to provide to its clients and Vanity Fair welcomed the opportunity to lend its expertise, resources and extensive product offering to help replenish the lingerie of the non-profit organization.
Through the efforts of the Vanity Fair LiftTOUR in 2014, Vanity Fair donated more than 5,000 brand-new bras to Dress for Success and is looking forward to significantly increasing that donation to 50,000 bras in 2015.
“We are so grateful to Vanity Fair for joining us in our endeavor to help women thrive in work and in life. Their continued support has given many women the perfect foundation to reach professional and personal fulfillment,” said Gordon.
The partnership between Vanity Fair and Dress for Success began as a product of Vanity Fair’s Women Who Do™ initiative that launched last year – a powerfully uplifting campaign dedicated to praising and celebrating the everyday triumphs of women everywhere, while highlighting the brand’s long-standing commitment to producing quality, elegant lingerie. Ultimately, Vanity Fair hopes to inspire women to support, encourage and celebrate each other.
For more information or to find a BOGOGO event near you, visit vanityfairlingerie.com/info/BOGOGO. The BOGOGO promotion is offered for a limited time only. Please refer to local participating stores for details. For more information about Dress for Success, visit dressforsuccess.org.
ABOUT VANITY FAIR® LINGERIE
For nearly 100 years, Vanity Fair® has been the lingerie brand women look to for undeniable support, lift and elegance. With keen attention to detail, Vanity Fair offers stylish and elegant lingerie that delivers the benefit-driven solutions needed to provide women with confidence all day long. Making style and comfort effortless, Vanity Fair offers beautiful bras, panties and other intimate apparel that are on-trend yet perfect for everyday wear. The Vanity Fair® brand is owned by Vanity Fair Brands, LP, a Fruit of the Loom company headquartered in Bowling Green, KY.
ABOUT DRESS FOR SUCCESS
Dress for Success® is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 140 cities throughout 20 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
