Contributes $1 Million to Establish the “Gift for Opportunity(TM)” Fund;
Will Double Holiday Donations up to an Additional Maximum $1 Million to Combat Hunger Through Feeding America and Boys & Girls Clubs of America
CHARLOTTE, N.C., Dec 07, 2010 (BUSINESS WIRE) – As part of an ongoing effort to address critical economic and social issues in the communities it serves, Bank of America today launched the “Gift for Opportunity(TM)” fund, a nationwide program that extends the combined charitable giving of customers and associates through a corporate match. During times throughout the year, Bank of America plans to activate the “Gift for Opportunity” fund to support a variety of critical community needs important to both the bank and its customers.
In its first use of the newly established fund and to coincide with the holidays, the Bank of America Charitable Foundation is contributing $1 million to support Feeding America, the nation’s leading hunger-relief organization, and Boys & Girls Clubs of America, whose network of 4,000 clubs provide a safe place for children to obtain healthy meals.
In addition to its own contribution, the Bank of America Charitable Foundation will match every donation made to the “Gift for Opportunity” fund through January 15, 2011 up to a maximum additional contribution of $1 million, extending the impact of customer and associate donations made to help address the growing demand for food assistance in both large and small communities during a critical time of the year.
“As an increasing number of families across the country are affected by the slow economic recovery, it is essential to support efforts to ensure these vulnerable populations have access to basic services,” said Kerry Sullivan, president of the Bank of America Charitable Foundation. “With the creation of the ‘Gift for Opportunity’ fund, Bank of America is teaming up with our customers and associates to amplify the impact of our combined charitable donations – allowing Feeding America and Boys & Girls Clubs the opportunity and resources to address the growing issue of food insecurity.”