More than nine-in-10 Millennials would switch brands to one associated with a cause
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes, perceptions and behaviors of different Millennial segments when it comes to engaging with companies around social and environmental issues.
This study explores the unique drivers and priorities of the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.
Key Findings Include:
More than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average)
Two-thirds use social media to engage around CSR (66% vs. 53% U.S. average)
62% are willing to take a pay cut to work for a responsible company (vs. 56% U.S. average)Get the full study