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Corporate philanthropy programs used to pride themselves on giving a lot of money to a wide variety of causes. Fast forward to 2020 and savvy corporate social impact professionals now understand that it’s critical to focus their efforts in a strategic, meaningful and measurable way.
Watch the video below to get an idea of what this stellar webinar is about from the presenter herself.
In this webinar, Holly Mero-Bench, director of Vivint Gives Back, Vivint Smart Home’s corporate philanthropy foundation, shares how she persuaded Vivint executives and its 10,000 employees to be passionate about one specific philanthropic cause—children with intellectual and developmental disabilities—and why it’s important for companies to channel their charitable efforts toward one unified purpose. This work led Vivint Smart Home to be recognized with one of our very own Halo Awards, the 2019 Silver Halo Award for Best Social Service Campaign.
Through interesting and heartwarming stories from her own experience, Holly offers thoughts and practical advice on both finding that “right” cause that will enable a company to make the greatest impact and getting buy-in from key stakeholders along the way.
You will learn:
- How personal ties create a meaningful narrative.
- Why depth is more important than breadth.
- How to become an authority in a specific impact area, making it easier to tell your story, gather donations and recruit volunteers.
- How to create passionate advocates for your chosen cause from the C-suite to front-line employees.
