Yanked out of their lives as key milestones were canceled and dreams for the future thrown up in the air, COVID-19 continues to hit Gen Z especially hard. Long touted as “digital natives”, there has been a growing sense of disconnection among this generation already at risk of loneliness, despite the increase in usage of digital platforms to find community.
How can brands continue to reach and engage this critical generation during a time of significant upheaval?
In this webinar, DoSomething.org’s Aria Finger reveals the latest insights from their ongoing weekly survey of young people (over 20,000 responses to date) and shares how brands can better engage with this generation by prioritizing purpose and community now more than ever.
You Will Learn:
- What is driving Gen Z’s concern over the COVID-19 pandemic, and how that has been changing over time
- How Gen Z is spending their days in quarantine, from which hobbies they’ve picked up to the social media platforms they can’t live without
- What Gen Z expects of brands right now, including which brands are getting it right with young people during this challenging time
- What is keeping Gen Z hopeful right now and for the future, and why it matters for brands trying to figure out what comes next