Sweet Success: How Wendy’s Has Transformed the Landscape of Foster Care Adoption

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Sweet Success: How Wendy’s Has Transformed the Landscape of Foster Care Adoption

In 2014, Wendy’s U.S. restaurants launched a national campaign selling Frosty Key Tags. The key tag sold for $1 benefiting the Dave Thomas Foundation for Adoption and provided customers a free Jr. Frosty with any purchase for the rest of the year. This key tag campaign has raised more than $4 million and nearly 90% of the Wendy’s system participates in the program.

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