In 2014, DonorsChoose.org made the top 10 of Fast Company’s list of the World’s Most Innovative Companies, the first time a charity has received such recognition. Built as a crowdfunding model, the organization has raised more than half a billion dollars for America’s classrooms and has attracted the partnership of companies such as Google, Target, PNC and Chevron.

This past #GivingTuesday, DonorsChoose.org saw record breaking citizen giving – more than double year-over-year growth – thanks to a unique giveaway pitch to its donors and teachers. It was the site’s biggest day ever, until this past March when it launched its #BestSchoolDay matching campaign and raised $2M for teachers from over 20,000 donors in 24 hours.

In this webinar, DonorsChoose.org’s Janelle Lin and Chris Pearsall will provide a behind-the-scenes look at how the organization uses data and e-commerce strategy for good.

You will learn:

• How tools like matching and giveaways can be used as levers for customer and donor engagement
• How to best leverage your company’s brand to engage a broad audience
• How to use data and email marketing experiments to drive the structure of a campaign
• How to create a data-driven and experimental culture on your team (or your non-profit partner’s team)

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