Ordinary Jar Extraordinary Difference: Six lessons and a story about finding purpose in Vaseline Jelly

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Ordinary Jar Extraordinary Difference: Six lessons and a story about finding purpose in Vaseline Jelly

It’s easy to say that every brand should have a purpose, but it’s not always clear what that purpose should be. Join us as Unilever’s Kathleen Dunlop shares the extraordinary behind-the-scenes story of the Vaseline Healing Project. It’s a program providing medical assistance to millions of refugees, disaster victims and poor people around the world while contributing to the health of this iconic 150 year old brand.

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Link to Vaseline South African website referenced by Kathleen w/ videos

Link to Vaseline Healing Project UK Story Site referenced by Kathleen

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