Presented by Adyen
In 2024, 92 point-of-sale fundraising campaigns raised over $275 million across the United States, affirming that checkout giving remains a powerful, scalable tool for social impact. While digital retail evolves, the data shows that small, well-timed donation prompts continue to resonate with consumers and drive results.
This year marks the seventh edition of the Charity Checkout Champions Report, a biennial benchmark launched by Engage for Good in 2012. It highlights how everyday generosity at checkout fuels millions in donations and offers retailers and nonprofits a roadmap for success.
Key Findings:
- $275 million raised through 92 campaigns
- 37 campaigns raised more than $500,000
- Set-dollar asks drove the strongest performance, with 81% of campaigns using this format
- Mental health, hunger, and disaster relief were the most frequently supported causes
- 25% of brands saw a sales lift during fundraising periods, reinforcing the business case for checkout giving
Top campaigns included Taco Bell, PetSmart, Walmart (with CMN Hospitals and Feeding America), and Petco — collectively raising more than $190 million.
New this year is a notable shift toward short-term, high-impact campaigns. 47% of companies identified time-bound, cause-specific campaigns as their most successful format. Brands also leaned into relevance and emotional connection — especially during cultural observances or in response to timely crises.
The report further explores:
- Evolving checkout formats: from set-dollar prompts and round-ups to app-based giving and emerging tap-to-donate tools
- Operational challenges like staff training and tech integration — and the assets that helped campaigns succeed
- Cause alignment, urgency, and simplicity as critical drivers of donor response
- The future of AI in point-of-sale giving — and why adoption still lags